Privacy Policy
1) Introduction and contact details of the data controller
1.1 We are delighted that you are visiting our website, and thank you for your interest. Below, we provide information on how we handle your personal data when you use our website. Personal data refers to any data that can be used to personally identify you.
1.2 The data controller for this website within the meaning of the General Data Protection Regulation (GDPR) is Paulitschek Machinery and Trading Company Ltd., Zeppelinstraße 3, 89231 Neu-Ulm, Germany, Tel.: 0731/23232, Fax: 0731/27676, Email: support@paulimot.de. The controller responsible for the processing of personal data is the natural or legal person who, alone or jointly with others, determines the purposes and means of the processing of personal data.
1.3 The data controller has appointed a data protection officer, who can be contacted as follows: "Anwaltskanzlei Schenk Datenschutz Rechtsanwaltsgesellschaft mbH, Auf der Wies 18 D-87727 Babenhausen, +49 (0)8333 / 9269 36-0, info@europajurist-schenk.com"
2) Data collection when visiting our website
2.1 When using our website purely for information purposes, i.e. if you do not register or otherwise provide us with information, we only collect data that your browser transmits to the website server (so-called "server log files"). When you visit our website, we collect the following data, which is technically necessary for us to display the website to you:
- The website visited on our side
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you reached the page
- Browser used
- Operating system used
- IP address used (where applicable: in anonymised form)
Processing is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be disclosed or otherwise used. We do, however, reserve the right to review the server log files retrospectively should there be concrete indications of unlawful use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or enquiries to the controller). You can recognise an encrypted connection by the string "https://" and the padlock symbol in your browser bar.
3) Hosting & Content Delivery Network
3.1 For the hosting of our website and the display of the page content, we use a provider that provides its services either itself or through selected subcontractors exclusively on servers within the European Union.
All data collected on our website is processed on these servers, unless different data recipients are named below for specific data processing operations.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
3.2 Bunny
We use a content delivery network from the following provider: BUNNYWAY d.o.o., Dunajska c. 165, 1000 Ljubljana, Slovenia
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Article 6(1)(f) GDPR.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
3.3 Cloudflare
We use a content delivery network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts more quickly via a network of regionally distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website pursuant to Article 6(1)(f) GDPR. We have entered into a data processing agreement with the provider which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your end device. Some of these cookies are automatically deleted again after closing the browser (so-called "session cookies"), while others remain on your end device for longer and enable the storage of page settings (so-called "persistent cookies"). In the latter case, you can find the storage duration in the overview of your web browser's cookie settings.
Insofar as personal data is also processed by individual cookies used by us, processing is carried out in accordance with Article 6(1)(b) GDPR either for the performance of the contract, in accordance with Article 6(1)(a) GDPR in the case of consent granted, or in accordance with Article 6(1)(f) GDPR to safeguard our legitimate interests in the best possible functionality of the website as well as a customer-friendly and effective design of the site visit.
You can configure your browser so that you are informed about the setting of cookies and can decide individually on their acceptance or can exclude the acceptance of cookies for certain cases or generally.
Please note that if cookies are not accepted, the functionality of our website may be restricted.
5) Contacting us
5.1 ShopVote
For review reminders, we use the services of the following provider: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany
Solely on the basis of your express consent in accordance with Article 6(1)(a) GDPR, we transmit your email address and where applicable further customer data to the provider so that it can contact you with a review reminder by email.
You can withdraw your consent at any time with effect for the future towards us or the provider.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
5.2 Zendesk
To process customer enquiries, we use the email ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland
If you submit contact enquiries by email via our website, these are stored and organised in the ticket system to enable chronological processing and to improve the service experience. You can always view the current status of the processing of your request using the individually assigned ticket number.
For the organisation and processing of enquiries, personal data is collected according to the scope of its provision, in any case however surname, first name and email address, transmitted to the provider, stored there and read out.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, in the fastest possible response to your request and in the optimisation of our service offering pursuant to Article 6(1)(f) GDPR.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
5.3 When contacting us (e.g. via contact form or email), personal data is processed – exclusively for the purpose of processing and responding to your request and only to the extent necessary for this –.
The legal basis for the processing of this data is our legitimate interest in responding to your request pursuant to Article 6(1) (f) GDPR. If your contact is aimed at a contract, the additional legal basis for processing is Article 6(1)(b) GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter concerned has been conclusively clarified and provided there are no statutory retention obligations to the contrary.
6) Data processing when opening a customer account
In accordance with Article 6(1)(b) GDPR, personal data will continue to be collected and processed to the respective necessary extent if you provide this to us when opening a customer account. You can find which data is required for opening the account in the input mask of the corresponding form on our website.
Deletion of your customer account is possible at any time and can be effected by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted provided that all contracts concluded via it have been fully processed, no statutory retention periods prevent this and on our part no legitimate interest in further storage continues to exist.
7) Use of customer data for direct advertising
7.1 Subscription to our email newsletter
If you subscribe to our email newsletter, we will regularly send you information about our offers. Mandatory information for sending the newsletter is solely your email address. The provision of further data is voluntary and is used to be able to address you personally. For sending the newsletter we use the so-called double opt-in procedure, which ensures that you only receive newsletters once you have expressly confirmed your consent to receive the newsletter by clicking a verification link sent to the specified email address.
By activating the confirmation link, you grant us your consent for the use of your personal data in accordance with Article 6 (1)(a) GDPR. In doing so, we store your IP address entered by the internet service provider (ISP) as well as the date and time of registration, in order to be able to trace possible misuse of your email address at a later time. The data collected by us when subscribing to the newsletter is used strictly for a specific purpose.
You can unsubscribe from the newsletter at any time via the link provided for this purpose in the newsletter or by sending an appropriate message to the controller named at the beginning. After unsubscribing, your email address will be deleted without delay from our newsletter mailing list, unless you have expressly consented to further use of your data or we reserve further data use beyond this, which is legally permitted and about which we inform you in this declaration.
7.2 Campaign.Plus
Our email newsletters are sent via this provider: Campaign.Plus GmbH, Schulgasse 5, 84359 Simbach am Inn, Germany
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on your data provided during newsletter registration pursuant to Article 6(1)(f) GDPR to this provider so that it can undertake newsletter dispatch on our behalf.
Subject to your express consent pursuant to Article 6 (1)(a) GDPR, the provider also carries out a statistical success evaluation of newsletter campaigns using web beacons or tracking pixels in the emails sent, which can measure opening rates and specific interactions with the contents of the newsletter. In doing so, end device information (e.g. time of retrieval, IP address, browser type and operating system) is also collected and evaluated, but not merged with other data sets.
You can withdraw your consent to newsletter tracking at any time with effect for the future.
We have entered into a data processing agreement with the provider, which protects the data of our website visitors and prohibits disclosure to third parties.
7.3 WonderPush
On this website, you have the possibility to register for regular push notifications with information about our offer.
For this we use the services of the following provider: WonderPush, 19 avenue d'Italie, 75013 Paris, France
In the course of registration, by which you give your express consent to receiving push notifications and related processing in accordance with Article 6(1)(a) GDPR, your browser ID and end device ID are collected, stored and used by the provider for the correct assignment and display of the notifications.
Subject to your express consent pursuant to Article 6 (1)(a) GDPR, the provider also carries out a statistical evaluation of push integrations and interactions, whereby further information (e.g. time of retrieval, IP address) is collected and evaluated, but not merged with other data sets.
You can withdraw your consent to data processing for receiving the push notification and for statistical success measurement at any time with effect for the future by deactivating the service in your browser settings or - depending on the operating system - by unsubscribing from receipt through interaction with the respective push message.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
7.4 Product availability notification by email
For temporarily unavailable items, you can register for receiving email product availability notifications. In doing so we will send you a one-time message by email about the availability of the item you selected. Mandatory information for sending this notification is solely your email address. The provision of further data is voluntary and may be used to address you personally if necessary. For mail dispatch we use the so-called double opt-in procedure, with which it is ensured that you only receive a notification once you have expressly confirmed your relevant consent by clicking a verification link sent to the specified email address.
By activating the confirmation link, you grant us your consent for the use of your personal data in accordance with Article 6 (1)(a) GDPR. In doing so, we store your IP address entered by the internet service provider (ISP) as well as the date and time of registration, in order to be able to trace possible misuse of your email address at a later time. The data collected by us when registering for our email notification service for product availability is used strictly for a specific purpose.
You can unsubscribe from availability notifications at any time by sending an appropriate message to the controller named at the beginning. After unsubscribing, your email address will be deleted without delay from our mailing list set up for this purpose, unless you have not expressly consented to further use of your data or we reserve further data use beyond this, which is legally permitted and about which we inform you in this declaration.
7.5 Shopping basket reminders by email
If you cancel your purchase with us before completing the order, you have the option of being reminded once by email of the content of your virtual shopping basket.
Mandatory information for sending this reminder is solely your email address. The provision of further data is voluntary and will where applicable be used to address you personally. For mail dispatch we use the so-called double opt-in procedure, which ensures that you only receive a notification once you have expressly confirmed your relevant consent by clicking a verification link sent to the specified email address.
By activating the confirmation link, you grant us your consent for the use of your personal data in accordance with Article 6 (1)(a) GDPR for the sending of a shopping basket reminder. In doing so, we store your IP address entered by the internet service provider (ISP) as well as the date and time of registration, in order to be able to trace possible misuse of your email address at a later time. The data collected by us when registering for our email notification service is used strictly for a specific purpose.
You can unsubscribe from shopping basket reminders at any time by sending an appropriate message to the controller named at the beginning. After unsubscribing, your email address will be deleted without delay from our mailing list set up for this purpose, unless you have expressly consented to further use of your data or we reserve further data use beyond this, which is legally permitted and about which we inform you in this declaration.
8) Data processing for order processing
8.1 Insofar as required for contract processing for delivery and payment purposes, the personal data collected by us is passed on in accordance with Article 6(1)(b) GDPR to the commissioned transport company and the commissioned credit institution.
If on the basis of a corresponding contract we owe you updates for goods with digital elements or for digital products, we process the contact data transmitted by you when ordering to personally inform you within the scope of our statutory information obligations in accordance with Article 6(1)(c) GDPR. Your contact data is used strictly for a specific purpose for notifications about updates owed by us and processed by us for this purpose only insofar as this is required for the respective information.
8.2 Disclosure of personal data to shipping service providers
- DHL
As transport service provider, we use the following provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We pass on your email address and/or telephone number in accordance with Article 6(1)(a) GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification to the provider, provided you have given your express consent for this in the ordering process. Otherwise, for the purpose of delivery in accordance with Article 6(1)(b) GDPR, we only pass on the recipient's name and the delivery address to the provider. The transfer only takes place insofar as this is necessary for the goods delivery. In this case, prior coordination of the delivery date with the provider or the delivery notification is not possible.
Consent can be withdrawn at any time with effect for the future towards the controller designated above or towards the provider.
8.3 Use of payment service providers (payment services)
- Apple Pay
If you choose the payment method "Apple Pay" of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, payment processing takes place via the "Apple Pay" function of your end device operated with iOS, watchOS or macOS by charging a payment card stored with "Apple Pay". Apple Pay uses security functions integrated into your device's hardware and software to protect your transactions. To release a payment, entry of a code previously defined by you and verification by means of the "Face ID" or "Touch ID" function of your end device are therefore required.
For the purpose of payment processing, your information communicated in the course of the ordering process together with the information about your order is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before the data is transmitted for carrying out the payment to the payment service provider of the payment card stored in Apple Pay. The encryption ensures that only the website via which the purchase was made can access the payment data. After payment has been made, Apple sends your device account number as well as a transaction-specific, dynamic security code to the originating website to confirm the payment success.
Insofar as personal data is processed in the described transmissions, processing takes place exclusively for the purpose of payment processing in accordance with Article 6(1)(b) GDPR.
Apple retains anonymised transaction data, including the approximate purchase amount, the approximate date and approximate time as well as information as to whether the transaction was completed successfully. Through the anonymisation, any personal reference is completely excluded. Apple uses the anonymised data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on iPhone or Apple Watch to complete a purchase that you made via Safari on Mac, the Mac and the authorisation device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify your person. You can disable the possibility of using Apple Pay on your Mac in the settings of your iPhone. Go to "Wallet & Apple Pay", and deactivate "Allow Payments on Mac".
Further information on data protection at Apple Pay can be found
at the following internet address: https://support.apple.com/de-de/HT203027
- PAYONE
This website provides one or more online payment methods of the following provider: PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt/Main, Germany
If you select a payment method of the provider in which you
make advance payment (for example credit card payment), your payment data communicated in the course
of the ordering process (including name, address, bank
and payment card information, currency and transaction number) as well as
information about the content of your order in accordance with Article 6(1)(b) GDPR
is passed on to it. In this case, the transfer of your data takes place
exclusively for the purpose of payment processing with the provider and only
insofar as this is necessary for this.
- Paypal
This website provides one or more online payment methods of the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method of the provider in which you make advance payment, your payment data communicated in the course of the ordering process (including name, address, bank and payment card information, currency and transaction number) as well as information about the content of your order in accordance with Article 6(1)(b) GDPR is passed on to it. In this case, the transfer of your data takes place exclusively for the purpose of payment processing with the provider and only insofar as this is necessary for this.
If you select a payment method in which we make advance payment, you will also be requested during the ordering process to provide certain personal data (first and surname, street, house number, postcode, town, date of birth, email address, telephone number, where applicable data on an alternative means of payment).
In order to safeguard our legitimate interest in determining your creditworthiness in such cases, this data is forwarded by us to the provider in accordance with Article 6(1)(f) GDPR for the purpose of a credit check. The provider checks on the basis of the personal data you provided as well as further data (such as shopping basket, invoice amount, order history, payment experiences) whether the payment option selected by you can be granted with regard to payment and/or bad debt risks.
The credit information may contain probability values (so-called score values). Insofar as score values are included in the result of the credit information, they are based on a scientifically recognised mathematical-statistical procedure. Address data, among other things but not exclusively, is included in the calculation of the score values.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may continue to be authorised to process your personal data if this is necessary for contractual payment processing.
8.4 Electronic withdrawal function for distance contracts
Consumers who conclude contracts on this website for which a statutory right of withdrawal exists have the possibility to declare the withdrawal via an electronic withdrawal function in accordance with the applicable withdrawal provisions.
For providing the electronic withdrawal function we use a solution of the following provider: J&G Agency GmbH, Konrad-Zuse-Straße 6, 46397 Bocholt, Germany.
When using the withdrawal function, in addition to details for identifying the contract to be withdrawn, further personal information such as the consumer's first and surname as well as the email address must be provided or confirmed.
This information is initially collected on the basis of our legitimate interest in a user-friendly, stable and process-optimised solution in accordance with Article 6(1)(f) GDPR by the provider, then used to confirm receipt of the withdrawal declaration in our name by email, and finally transmitted to us. We subsequently process the transmitted information for the proper processing of the withdrawal in accordance with Article 6(1)(b) GDPR and Article 6(1) (c) GDPR on the basis of our statutory obligation to provide an electronic withdrawal function for paid consumer distance contracts.
The information collected by the provider is routinely deleted after final processing of a withdrawal, provided that no statutory retention obligations prevent this.
We have entered into a data processing agreement with the provider, which protects data processed within the scope of the withdrawal function and prohibits unauthorised disclosure to third parties.
9) Web analytics services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables an analysis of your use of our website.
By default, when visiting the website, Google Analytics 4 sets cookies, which are stored as small text elements on your end device and collect certain information. The scope of this information also includes your IP address, which however is shortened by Google by the last digits in order to exclude direct personal reference.
The information is transmitted to servers of Google and processed further there. Transfers to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on website activities for us and to provide further services associated with website use and internet use. The shortened IP address transmitted by your browser within the framework of Google Analytics is not merged with other data from Google. The data collected within the framework of the use of Google Analytics 4 is stored for a duration of two months and then deleted.
All processing described above, in particular
the setting of cookies on the end device used, only takes place if you have given us
your express consent for this pursuant to Article 6(1)(a) GDPR.
Without your consent, Google Analytics 4 will not be used during
your site visit. You can withdraw your granted consent with effect for the
future at any time. To exercise your right of withdrawal, deactivate
this service via the
"Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with Google which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
Further legal information on Google Analytics 4 can be found
at https://business.safety.google/intl/de/privacy/, https://policies.google.com/privacy?hl=de&gl=de and
at https://policies.google.com/technologies/partner-sites
Demographic characteristics
Google Analytics 4 uses the special function "demographic characteristics" and
can thereby create statistics that make statements about the age, gender and
interests of website visitors. This is done through the analysis of
advertising and information from third-party providers. As a result, target groups for
marketing activities can be identified. However, the collected data cannot
be assigned to a specific person and is deleted after storage
for a duration of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals
may be used on this website to generate cross-device reports. If you have
activated personalised ads and linked your devices to your Google account,
Google may, subject to your consent to the use of
Google Analytics pursuant to Article 6(1)(a) GDPR, analyse your usage behaviour
across devices and create database models, among other things regarding
cross-device conversions. We receive no
personal data from Google, but only statistics. If you wish to stop the
cross-device analysis, you can deactivate the function
"Personalised advertising" in the settings of your Google account.
To do so, follow the instructions on this page: https://support.google.com/My-Ad-Center-Help/answer/12155764?hl=de
Further information on Google Signals can be found at the following link: https://support.google.com/analytics/answer/7532985?hl=de
UserIDs
As an extension to Google Analytics 4, the function
"UserIDs" may be used on this website. If you have consented to the use of Google
Analytics 4 pursuant to Article 6(1)(a) GDPR, have set up an account on this
website and log into this account on different devices, your activities, including conversions,
can be analysed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
9.2 Google Tag Manager
This website uses the "Google Tag Manager", a service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analytics services, and calibrating, controlling and linking them to conditions via a uniform user interface. Google Tag Manager itself stores no information on user end devices nor reads it out. The service also does not carry out any independent data analyses. However, through Google Tag Manager, when a page is called up, your IP address is transmitted to Google and may be stored there. Transmission to servers of Google LLC. in the USA is also possible.
This processing is only carried out if you have given us your express consent for this in accordance with Article 6(1)(a) GDPR. Without this granting of consent, the use of Google Tag Manager does not take place during your site visit. You can withdraw your granted consent at any time with effect for the future. To exercise your withdrawal, please deactivate this service in the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
Further legal information on Google Tag Manager can be found at https://business.safety.google/intl/de/privacy/ and https://policies.google.com/privacy?hl=de&gl=de
9.3 PayPal Marketing Solutions
This website uses the web analytics service of the following provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
With the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end device and browser information), the service collects and stores pseudonymised visitor data, including information about the end device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this makes the evaluation of movement patterns (so-called heatmaps) possible, which show the duration of page visits as well as interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymisation generally excludes direct personal reference. No merging with clear data collected in other ways about your person takes place.
All processing described above, in particular the reading out or storing of information on the end device used, is only carried out if you have given us your express consent for this in accordance with Article 6(1)(a) GDPR. You can withdraw your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
9.4 Shopware Analytics
This website uses the web analytics service of the following provider: shopware AG, Ebbinghoff 10, 48624 Schöppingen
On the basis of joint controllership between us and the service provider within the meaning of Article 26 GDPR, the service collects and stores with the help of cookies and/or comparable technologies (tracking pixels, web beacons, algorithms for reading out end device and browser information) pseudonymised visitor data, including information about the end device used such as browser information, in order to evaluate it for statistical analyses of usage behaviour on our website and to create pseudonymised usage profiles. Among other things, this makes the evaluation of movement patterns (so-called heatmaps) possible, which show the duration of page visits as well as interactions with page content (e.g. text entries, scrolling, clicks and mouse-overs). The pseudonymisation generally excludes direct personal reference. No merging with clear data collected in other ways about your person takes place.
All processing described above, in particular the reading out or storing of information on the end device used, is only carried out if you have given us your express consent for this in accordance with Article 6(1)(a) GDPR. You can withdraw your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
10) Retargeting/ remarketing and conversion tracking
10.1 Meta Pixel
Within our online offer, we use the service "Meta Pixel" of the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement placed by us on Facebook and/or Instagram, the URL of our linked page is extended with the help of "Meta Pixel" by a parameter. This URL parameter is then, after redirection, entered into the user's browser by a cookie that our linked page itself sets.
This enables Meta, on the one hand, to determine the visitors of our online offer as a target group for the display of advertisements (so-called "Ads"). Accordingly, we use the service in order to display the Facebook and/or Instagram ads placed by us only to such users who have also shown an interest in our online offer or who exhibit certain features (e.g. interests in certain topics or products, which are determined based on the visited websites), which we transmit to Meta (so-called "Custom Audiences").
On the other hand, the "Meta Pixel" can be used to track whether users were redirected to our website after clicking on an advertisement and what execution actions they perform there (so-called "conversion tracking").
The collected data is anonymous for us, so it does not provide us with any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All processing described above, in particular the setting of cookies for reading out information on the device used, is only carried out if you have given us your express consent for this in accordance with Article 6(1)(a) GDPR. You can withdraw your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
The information generated by Meta is generally transmitted to a server of Meta and stored there; in this context, transmission to servers of Meta Platforms Inc. in the USA may also occur.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
10.2 releva.nz
This website uses retargeting technology of the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany
This enables visitors to our websites to be specifically addressed with personalised, interest-related advertising who have already shown interest in our shop and our products. The display of the advertising media takes place on the basis of a cookie-based analysis of earlier and current usage behaviour.
In cases of retargeting technology, a cookie is stored on your computer or mobile end device in order to collect pseudonymised data about your interests and thus to adapt the advertising individually to the stored information. These cookies are small text files that are stored on your computer or mobile end device. You are thus shown advertising that very probably corresponds to your product and information interests.
All processing described above, in particular the setting of cookies for reading out information on the device used, is only carried out if you have given us your express consent for this in accordance with Article 6(1)(a) GDPR. Without this granting of consent, the use of retargeting technology does not take place during your site visit.
You can withdraw your granted consent at any time with effect for the future. To exercise your withdrawal, deactivate this service please in the "Cookie Consent Tool" provided on the website.
10.3 billiger.de Sales Tracking
This website uses the conversion tracking technology of the following provider: solute.de GmbH, Zeppelinstraße 15, D-76185 Karlsruhe, Germany
If you have reached our website from an advertisement on the domain of the provider, the success of the advertisement can be tracked with the aid of cookies and/or comparable technologies (tracking pixels, web beacons, pings or HTTP requests).
For this purpose, certain end device and browser information, including where applicable your IP address, is read out via the tracking technology in order to record and evaluate user actions predefined by us (e.g. completed transactions, leads, search queries on the website, calls up of product pages). This makes it possible to create statistics about the usage behaviour on our website after redirection from an advertisement, which serve us to optimise our offer.
All processing described above, in particular the setting of cookies for reading out information on the device used, is only carried out if you have given us your express consent for this in accordance with Article 6(1)(a) GDPR. You can withdraw your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
10.4 Google Ads Conversion Tracking
This website uses the online advertising programme "Google Ads" and within the framework of Google Ads the conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the offer of Google Ads in order to draw attention to our attractive offers on external websites with the help of advertising media (so-called Google Adwords). We can determine in relation to the data of the advertising campaigns how successful the individual advertising measures are. In doing so, we pursue the aim of showing you advertising that is of interest to you, making our website more interesting for you and achieving a fair calculation of the advertising costs incurred.
The cookie for conversion tracking is set when a user clicks on an ads advertisement placed by Google. Cookies are small text files that are stored on your end device. These cookies usually lose their validity after 30 days and do not serve personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognise that the user clicked on the advertisement and was redirected to this page. Each Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained with the help of the conversion cookie, which also includes your IP address, serves to create conversion statistics for Google Ads customers who have opted for conversion tracking. The customers learn the total number of users who clicked on their advertisement and were redirected to a page provided with a conversion tracking tag. However, they receive no information with which users can be personally identified. Within the framework of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details on the processing initiated by Google Ads Conversion Tracking and on Google's handling of data from websites can be found here: https://policies.google.com/technologies/partner-sites
All processing described above, in particular the setting of cookies for reading out information on the device used, is only carried out if you have given us your express consent for this in accordance with Article 6(1)(a) GDPR. You can withdraw your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking
by downloading and installing the browser plug-in from Google available under the following link:
https://support.google.com/My-Ad-Center-Help/answer/12155656?hl=de
Please note that certain functions of this website
may possibly not be used or only to a limited extent if you have
deactivated the use of cookies.
Google's privacy policy can be viewed here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
10.5 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform of the operator Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies in order to display ads relevant
to users, improve the reports on campaign performance or to
avoid a user seeing the same ads several times. Via a
cookie ID, Google records which ads are placed in which browser
and can thus prevent them from being shown multiple times. In addition,
GMP can, with the help of cookie IDs, record so-called conversions that
relate to ad requests. This is the case, for example, when a user
sees a GMP ad and later when using the same browser visits the website of the
advertiser and buys something via this website. According to Google,
GMP cookies contain no personal information.
Due to the marketing tools used, your browser automatically establishes a
direct connection with the server of Google.
We have no influence on the scope and further use of the data that is collected by Google through the use of this tool and therefore inform you according to our state of knowledge as follows: Through the integration of GMP, Google receives the information that you have called up the corresponding part of our internet presence or clicked on an advertisement from us. If you are registered with a service of Google, Google can associate the visit with your account. Even if you are not registered with Google or are not logged in, there is the possibility that the provider learns and stores your IP address. Within the framework of the use of GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.
All processing described above, in particular the setting of cookies for reading out information on the device used, is only carried out if you have given us your express consent for this in accordance with Article 6(1)(a) GDPR. You can withdraw your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
You can find the privacy policy of GMP by Google here: https://business.safety.google/intl/de/privacy/ and https://www.google.de/policies/privacy/
11) Page functionalities
11.1 Instagram plugins
Plugins of the social network of the following provider are used on our website: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
These plugins enable direct interactions with content on the social network.
In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called "2-click" or "Shariff" solution.
This integration ensures that when a page of our web presence containing such plugins is called up, no connection is yet established with the servers of the provider.
Only when you activate the plugins and thereby grant your consent to data transfer in accordance with Article 6
(1)(a) GDPR does your browser establish a direct connection to the provider's servers. In doing so,
regardless of login to an existing user profile, a certain
amount of information about your end device used (including your
IP address), your browser and your page history is transmitted to the provider
and may possibly be further processed there.
If you are logged into an existing user profile on the social network of the
provider, information about interactions carried out via the plugins is also published there
and shown to your contacts.
You can withdraw your consent at any time by deactivating the activated
plugin again by clicking on it once more. However, the withdrawal has
no influence on the data already transferred to the provider.
Data may also be transferred: Meta Platforms Inc., USA
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
11.2 Pinterest plugins
Plugins of the social network of the following provider are used on our website: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
These plugins enable direct interactions with content on the social network.
In order to increase the protection of your data when visiting our website, the plugins are initially deactivated and integrated into the page by means of a so-called "2-click" or "Shariff" solution.
This integration ensures that when a page of our web presence containing such plugins is called up, no connection is yet established with the servers of the provider.
Only when you activate the plugins and thereby grant your consent to data transfer in accordance with Article 6
(1)(a) GDPR does your browser establish a direct connection to the provider's servers. In doing so,
regardless of login to an existing user profile, a certain
amount of information about your end device used (including your
IP address), your browser and your page history is transmitted to the provider
and may possibly be further processed there.
If you are logged into an existing user profile on the social network of the
provider, information about interactions carried out via the plugins is also published there
and shown to your contacts.
You can withdraw your consent at any time by deactivating the activated
plugin again by clicking on it once more. However, the withdrawal has
no influence on the data already transferred to the provider.
Data may also be transferred to: Pinterest Inc., USA
We have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
For the transfer of data to the USA, the provider relies on standard contractual clauses of the European Commission, which are intended to ensure compliance with the European level of data protection.
11.3 Xing plugins
The "XING Share Button" of the
following provider is used on this website: New Work SE, Am Strandkai 1, 20457 Hamburg
When calling up this website, a
connection to servers of the provider is briefly established via your browser, with which the "XING
Share Button" functions (in particular the calculation/display of the counter value)
are provided. The provider stores no personal data,
in particular no IP addresses. There is also no evaluation of your
usage behaviour via the use of cookies in connection with the
"XING Share Button".
11.4 Youtube
This website uses plugins for displaying and playing videos of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC., USA
When you call up a page of our internet presence that contains such a plugin, your browser establishes a direct connection to the servers of the provider at the latest at the time of video playback in order to load the content. In doing so, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behaviour, create playback statistics and prevent abusive behaviour.
If you are logged into a user account with the provider during your site visit, your data will be assigned directly to your account when clicking on a video. If you do not want assignment to your account, you must log out before activating the play button.
All aforementioned processing operations, in particular the setting of cookies for reading out information on the device used, only take place if you have granted us your express consent for this in accordance with Article 6 (1)(a) GDPR. You can withdraw the granted consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
11.5 ShopVote graphics
Graphic elements of the following provider are integrated on our website for displaying external customer reviews and/or an externally awarded quality seal: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany
When you call up a page of our web presence that contains such graphic elements, your browser establishes a direct connection to the servers of the provider in order to load the elements properly. In doing so, certain browser information, including your IP address, is transmitted to the provider.
Insofar as personal data is also processed in this context, this is carried out in accordance with Article 6(1)(f) GDPR on the basis of our legitimate interest in the optimal marketing of our offer and the appealing design of our internet presence.
11.6 Google Maps
This website uses an online map service of the following provider: Google Maps (API) of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Google Maps is a web service for displaying interactive (land) maps in order to visually present geographical information. Through the use of this service, our location is shown to you and any journey is made easier.
Already when calling up those subpages into which the map of Google Maps is integrated, information about your use of our website (such as e.g. your IP address) is transmitted to servers of Google and stored there; in this context, transmission to the servers of Google LLC. in the USA may also occur. This occurs independently of whether Google provides a user account via which you are logged in or whether a user account exists. If you are logged in with Google, your data is directly assigned to your account. If you do not wish assignment with your profile at Google, you must log out before activating the button. Google stores your data (even for users not logged in) as usage profiles and evaluates them.
The collection, storage and evaluation are carried out in accordance with Article 6(1)(f) GDPR on the basis of Google's legitimate interest in the display of personalised advertising, market research and/or the needs-based design of Google websites. You have a right to object to the creation of these user profiles, whereby you must contact Google to exercise it. If you do not agree with the future transmission of your data to Google in connection with the use of Google Maps, there is also the possibility of completely deactivating the web service of Google Maps by switching off the JavaScript application in your browser. Google Maps and thus also the map display on this website can then not be used.
Insofar as legally required, we have obtained your consent for the above presented processing of your data in accordance with Article 6(1) (a) GDPR. You can withdraw your granted consent at any time with effect for the future. To exercise your withdrawal, please follow the possibility for making an objection described above.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
Further information on Google's privacy policy can be found here: https://business.safety.google/intl/de/privacy/
11.7 - Google reCAPTCHA
On this website, we use the CAPTCHA service of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC, USA.
For the visual design of the Captcha window, "Google Fonts", i.e. fonts loaded from the internet by Google, are used by the provider. No processing of further information than that mentioned above, which is already transmitted to Google via the functionality of ReCaptcha, takes place here.
The service checks whether an entry is made by a natural person or abusively by machine and automated processing, and blocks spam, DDoS attacks as well as similar automated harmful accesses. To ensure that an action is carried out by a human and not by an automated bot, the provider collects the IP address of the end device used, identification data of the browser and operating system type used as well as date and duration of the visit and transmits these for evaluation to servers of the provider. Cookies may be used in this context, i.e. small text files that are stored in the browser of the end device.
Insofar as the processing described above takes place on the basis of cookies, these are only set if you have granted us your express consent for this in accordance with Article 6(1) (a) GDPR. You can withdraw your granted consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
If the processing described above is carried out without the use of cookies, the legal basis is our legitimate interest in establishing individual personal responsibility on the internet and the avoidance of misuse and spam in accordance with Article 6(1)(f) GDPR.
We have concluded a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which on the basis of an adequacy decision by the European Commission ensures compliance with the European level of data protection.
11.8 Applications to job advertisements by email
On our website, we advertise currently vacant positions in a separate section, for which interested parties can apply by email to the contact address provided.
Applicants must provide all personal data required for a sound assessment, including general information such as name, address and contact options, as well as performance-related evidence and, where applicable, health-related information. Details about the application can be found in the job advertisement.
After receipt of the application by email, the data is stored and evaluated exclusively for the purpose of processing the application. In the event of queries, we use either the email address or telephone number of the applicant. Processing is carried out on the basis of Article 6 (1)(b) GDPR (or Section 26(1) BDSG), in whose sense completion of the application procedure is considered initiation of an employment contract.
Insofar as, within the framework of the application procedure, special categories of personal data within the meaning of Article 9(1) GDPR (e.g. health data such as information on severe disability status) are requested from applicants, processing is carried out in accordance with Article 9(2) (b) GDPR, so that we may exercise the rights arising from employment law and the law of social security and social protection and fulfil our relevant obligations.
Cumulatively or alternatively, the processing of the special categories of data may also be based on Article 9(1)(h) GDPR, if it is carried out for purposes of preventive healthcare or occupational medicine, for the assessment of the applicant's capacity to work, for medical diagnosis, care or treatment in the health or social sector or for the administration of systems and services in the health or social sector.
If the applicant is not selected or if an applicant withdraws their application early, their transmitted data as well as all electronic correspondence including the application email will be deleted after corresponding notification at the latest after 6 months. This period is measured according to our legitimate interest in answering any follow-up questions about the application and, where applicable, being able to fulfil our obligations to provide evidence under the provisions on equal treatment of applicants.
In the event of a successful application, the data provided is processed on the basis of Article 6(1)(b) GDPR (in the case of processing in Germany in conjunction with Section 26(1) BDSG) for the purpose of carrying out the employment relationship.
12) Tools and Miscellaneous
12.1 DATEV
For completing the bookkeeping, we use the service of the cloud-based accounting software of the following provider: DATEV eG, Paumgartnerstr. 6-14, 90429 Nuremberg, Germany
The provider processes incoming and outgoing invoices as well as where applicable the bank transactions of our company, in order to automatically record invoices, match them to the transactions and from this create the financial accounting in a partially automated process.
Insofar as personal data is also processed in this context, processing is carried out on the basis of our legitimate interest in efficient organisation and documentation of our business processes in accordance with Article 6(1)(f) GDPR.
12.2 Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consents for cookies requiring consent and cookie-based applications. The "Cookie Consent Tool" is displayed to users when the page is called up in the form of an interactive user interface on which consents for certain cookies and/or cookie-based applications can be granted by ticking boxes. In doing so through the use of the tool all cookies/services requiring consent are only loaded if the respective user grants corresponding consents by ticking boxes. In this way it is ensured that only in the event of granted consent are such cookies set on the respective end device of the user.
The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context.
If in individual cases for the purpose of storage, assignment or logging of cookie settings, personal data (such as the IP address) is nevertheless processed, this takes place in accordance with Article 6 (1)(f) GDPR on the basis of our legitimate interest in legally compliant, user-specific and user-friendly consent management for cookies and thus in a legally compliant design of our internet presence.
A further legal basis for processing is also Article 6(1)(c) GDPR. As controller, we are subject to the legal obligation to make the use of technically non-necessary cookies dependent on the respective user consent.
Where necessary, we have entered into a data processing agreement with the provider, which ensures the protection of the data of our website visitors and prohibits unauthorised disclosure to third parties.
Further information on the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
13) Processing of personal data from external sources
Insofar as this is required in individual cases, we process personal data that we have not collected directly from the data subject. This may in particular involve master and contact data such as name, address and other business-related information.
The data may in particular originate from publicly accessible sources and registers, such as public company and commercial registers, as well as from information that has become known to us in the context of existing or former business contacts.
Processing is carried out on the basis of Article 6(1)(f) GDPR to safeguard our legitimate interests in the initiation, implementation and management of business relationships, the avoidance of economic and legal risks as well as the assertion, exercise or defence of legal claims.
Disclosure of this data only takes place insofar as this is necessary to achieve the aforementioned purposes or there is a legal obligation to do so.
The storage duration is based on the principles set out in section "Duration of the storage of personal data".
14) Rights of the data subject
14.1 Applicable data protection law grants you vis-à-vis the controller with regard to the processing of your personal data the data subject rights stated below (rights of information and intervention), whereby reference is made to the legal basis indicated for the respective exercise requirements:
- Right of access in accordance with Article 15 GDPR;
- Right to rectification in accordance with Article 16 GDPR;
- Right to erasure in accordance with Article 17 GDPR;
- Right to restriction of processing in accordance with Article 18 GDPR;
- Right to information in accordance with Article 19 GDPR;
- Right to data portability in accordance with Article 20 GDPR;
- Right to withdraw granted consents in accordance with Article 7(3) GDPR;
- Right to lodge a complaint in accordance with Article 77 GDPR.
14.2 RIGHT TO OBJECT
IF, WITHIN THE FRAMEWORK OF A BALANCING OF INTERESTS, WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT AT ANY TIME, FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, TO OBJECT TO THIS PROCESSING WITH EFFECT FOR THE FUTURE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FUNDAMENTAL FREEDOMS, OR IF THE PROCESSING SERVES THE ASSERTION, EXERCISE OR DEFENCE OF LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US IN ORDER TO CARRY OUT DIRECT ADVERTISING, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSE OF SUCH ADVERTISING. YOU MAY EXERCISE THE OBJECTION AS DESCRIBED ABOVE.
IF YOU MAKE USE OF YOUR RIGHT TO OBJECT, WE WILL END THE PROCESSING OF THE DATA CONCERNED FOR DIRECT ADVERTISING PURPOSES.
14) Duration of storage of personal data
The duration of the storage of personal data is measured according to the respective legal basis, the processing purpose and – where applicable – additionally according to the respective statutory retention period (e.g. retention periods under commercial and tax law).
When processing personal data on the basis of express consent in accordance with Article 6(1)(a) GDPR, the data concerned is stored until you withdraw your consent.
If statutory retention periods exist for data which is processed within the framework of legal transaction or quasi-legal transaction obligations on the basis of Article 6(1)(b) GDPR, this data is routinely deleted after expiry of the retention periods, provided it is no longer required for contract fulfilment or contract initiation and/or on our part no legitimate interest in further storage continues to exist.
When processing personal data on the basis of Article 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Article 21(1) GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves the assertion, exercise or defence of legal claims.
When processing personal data for the purpose of direct advertising on the basis of Article 6(1)(f) GDPR, this data is stored until you exercise your right to object pursuant to Article 21(2) GDPR.
Unless otherwise results from the other information of this declaration regarding specific processing situations, stored personal data is otherwise deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.
As at: 01.09.2026, 06:17:5