Privacy Policy
1) Introduction and contact details of the controller
1.1 We are pleased that you are visiting our website and thank you for your interest. Below we inform you about the handling of your personal data when using our website. Personal data is all data by which you can be personally identified.
1.2 The controller for data processing on this website within the meaning of the General Data Protection Regulation (GDPR) is Paulitschek Maschinen- und Warenvertriebsgesellschaft mbH, Zeppelinstraße 3, 89231 Neu-Ulm, Germany, Tel.: 0731/23232, Fax: 0731/27676, E-Mail: support@paulimot.de. The controller for the processing of personal data is the natural or legal person who alone or jointly with others determines the purposes and means of the processing of personal data.
1.3 The controller has appointed a data protection officer, who can be contacted as follows: "Anwaltskanzlei Schenk Datenschutz Rechtsanwaltsgesellschaft mbH, Auf der Wies 18, 87727 Babenhausen, Branch Office: Nymphenburgerstr. 121, 80636 Munich
2) Data collection when visiting our website
2.1 When you use our website for informational purposes only, i.e. when you do not register or otherwise transmit information to us, we only collect the data that your browser sends to the server of the website (so-called "server log files"). When you access our website, we collect the following data, which is technically necessary for us to display the website to you:
- Our visited website
- Date and time at the time of access
- Amount of data sent in bytes
- Source/reference from which you came to the page
- Browser used
- Operating system used
- IP address used (if applicable: in anonymized form)
The processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in improving the stability and functionality of our website. The data will not be passed on or used in any other way. However, we reserve the right to subsequently check the server log files if there are concrete indications of unlawful use.
2.2 This website uses SSL or TLS encryption for security reasons and to protect the transmission of personal data and other confidential content (e.g. orders or inquiries to the controller). You can recognize an encrypted connection by the character string "https://" and the lock symbol in your browser line.
3) Hosting & Content-Delivery-Network
3.1 Bunny
We use a content delivery network of the following provider: BUNNYWAY d.o.o., Cesta komandanta Staneta 4A, 1215 Medvode, Slovenia
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
3.2 Cloudflare
We use a content delivery network of the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA
This service enables us to deliver large media files such as graphics, page content or scripts faster via a network of regionally distributed servers. The processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
4) Cookies
To make visiting our website attractive and to enable the use of certain functions, we use cookies, i.e. small text files that are stored on your terminal device. Some of these cookies are automatically deleted after closing the browser ("session cookies"), while others remain on your terminal device for longer and enable the storage of page settings ("persistent cookies"). In the latter case, you can find out the storage period from the overview of the cookie settings in your web browser.
If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 para. 1 lit. a GDPR if consent has been given, or in accordance with Art. 6 para. 1 lit. f GDPR to safeguard our legitimate interest in the best possible functionality of the website and a customer-friendly and effective design of the site visit.
You can set your browser to inform you about the setting of cookies and to decide individually about their acceptance or to exclude the acceptance of cookies for certain cases or in general.
Please note that if you do not accept cookies, the functionality of our website may be restricted.
5) Contacting us
5.1 Zendesk
To process customer inquiries, we use the e-mail ticketing system of the following provider: Zendesk International Ltd., 55 Charlemont Place, Saint Kevin's, Dublin D02 F985, Ireland
If you submit contact requests by e-mail via our website, these are stored and organized in the ticketing system in order to enable chronological processing and to improve the service experience. You can view the current status of the processing of your request at any time using the individually assigned ticket number.
For the organization and processing of inquiries, personal data is collected according to the extent provided, but in any case surname, first name and e-mail address, transmitted to the provider, stored there and read out.
The legal basis for the processing of this data is our legitimate interest in the efficient design of our customer service, the fastest possible response to your inquiry and the optimization of our service offering in accordance with Art. 6 para. 1 lit. f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
5.2 As part of contacting us (e.g. via contact form or e-mail), personal data is processed solely for the purpose of processing and responding to your request and only to the extent required for this purpose.
The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 para. 1 lit. f GDPR. If your contact is aimed at the conclusion of a contract, an additional legal basis for the processing is Art. 6 para. 1 lit. b GDPR. Your data will be deleted if it can be inferred from the circumstances that the matter in question has been conclusively clarified and if there are no statutory retention obligations to the contrary.
6) Data processing when opening a customer account
In accordance with Art. 6 para. 1 lit. b GDPR, personal data will continue to be collected and processed to the extent necessary if you provide it to us when opening a customer account. You can see which data is required to open an account from the input mask of the relevant form on our website.
You can delete your customer account at any time by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted unless all contracts concluded via it have been fully processed, there are no statutory retention periods to the contrary and there is no legitimate interest on our part in continuing to store the data.
7) Use of customer data for direct advertising
7.1 Subscription to our e-mail newsletter
If you subscribe to our e-mail newsletter, we will send you regular information about our offers. The only mandatory information required for sending the newsletter is your e-mail address. The provision of further data is voluntary and will be used to address you personally. We use the so-called double opt-in procedure for sending the newsletter, which ensures that you only receive the newsletter once you have expressly confirmed your consent to receiving the newsletter by clicking on a verification link sent to the e-mail address provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data we collect when you register for the newsletter will be used strictly for the intended purpose.
You can unsubscribe from the newsletter at any time via the link provided in the newsletter or by sending a corresponding message to the controller named above. After you have unsubscribed, your e-mail address will be deleted from our newsletter distribution list immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.
7.2 Campaign.Plus
The dispatch of our e-mail newsletters is carried out via the following provider: Campaign.Plus GmbH, Schulgasse 5, 84359 Simbach am Inn, Germany
On the basis of our legitimate interest in effective and user-friendly newsletter marketing, we pass on your data provided when registering for the newsletter to this provider in accordance with Art. 6 para. 1 lit. f GDPR so that they can take care of sending the newsletter on our behalf.
Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of newsletter campaigns using web beacons or tracking pixels in the sent e-mails, which can measure opening rates and specific interactions with the contents of the newsletter. Device information (e.g. time of retrieval, IP address, browser type and operating system) is also collected and evaluated, but is not merged with other data sets.
You can revoke your consent to newsletter tracking at any time with effect for the future.
We have concluded a data processing agreement with the provider that protects the data of our site visitors and prohibits disclosure to third parties.
7.3 WonderPush
You have the option to register on this website for regular push notifications with information about our offer.
For this we use the services of the following provider: WonderPush, 19 avenue d'Italie, 75013 Paris, France
As part of the registration, with which you give your express consent to receive push notifications and associated processing in accordance with Art. 6 para. 1 lit a GDPR, your browser ID and device ID will be collected, stored and used by the provider for the correct assignment and display of notifications.
Subject to your express consent in accordance with Art. 6 para. 1 lit. a GDPR, the provider also carries out a statistical evaluation of push integrations and interactions, during which further information (e.g. time of access, IP address) is collected and evaluated, but not merged with other data sets.
Your consent to data processing for receiving the push notification and for statistical performance measurement can be revoked at any time with effect for the future by deactivating the service in your browser settings or - depending on the operating system - by interacting with the respective push message to unsubscribe from receiving it.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
7.4 Product availability notification by e-mail
For items that are temporarily unavailable, you can register to receive e-mail product availability notifications. We will send you a one-off message by e-mail about the availability of the item you have selected. The only mandatory information required for sending this notification is your e-mail address. The provision of further data is voluntary and may be used to address you personally if necessary. The so-called double opt-in procedure is used for e-mail dispatch, which ensures that you will only receive a notification once you have expressly confirmed your consent by clicking on a verification link sent to the e-mail address provided.
By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 para. 1 lit. a GDPR. In this context, we store your IP address entered by the Internet service provider (ISP) as well as the date and time of registration in order to be able to trace any possible misuse of your e-mail address at a later date. The data collected by us when you register for our e-mail notification service for product availability will be used strictly for the intended purpose.
You can unsubscribe from the availability notifications at any time by sending a corresponding message to the controller named at the beginning. After you have unsubscribed, your e-mail address will be deleted from our list set up for this purpose immediately, unless you have expressly consented to further use of your data or we reserve the right to use your data for other purposes that are permitted by law and about which we inform you in this declaration.
8) Data processing for order processing
8.1 Insofar as it is necessary for the performance of the contract for delivery and payment purposes, the personal data collected by us will be passed on to the commissioned transport company and the commissioned credit institution in accordance with Art. 6 para. 1 lit. b GDPR.
If, on the basis of a corresponding contract, we owe you updates for items with digital elements or for digital products, we will process the contact details you provided when placing your order (name, address, e-mail address) in order to inform you personally by suitable means of communication (e.g. by post or by e-mail) about upcoming updates within the period prescribed by law as part of our statutory duty to inform you pursuant to Art. 6 para. 1 lit. c GDPR. Your contact details will be used strictly for the purpose of notifications about updates owed by us and will only be processed by us for this purpose to the extent necessary for the respective information.
To process your order, we also work with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transferred to these service providers in accordance with the following information.
8.2 Disclosure of personal data to shipping service providers
- DHL
We use the following provider as a transport service provider: DHL Paket GmbH, Sträßchensweg 10, 53113 Bonn, Germany
We pass on your e-mail address and/or telephone number to the provider in accordance with Art. 6 para. 1 lit. a GDPR before delivery of the goods for the purpose of coordinating a delivery date or for delivery notification, provided that you have given your express consent to this during the ordering process. Otherwise, for the purpose of delivery in accordance with Art. 6 para. 1 lit. b GDPR, we will only pass on the recipient's name and delivery address to the provider. The data will only be passed on if this is necessary for the delivery of the goods. In this case, prior coordination of the delivery date with the provider or delivery notification is not possible.
The consent can be revoked at any time with effect for the future vis-à-vis the controller named above or the provider.
8.3 Use of payment service providers (payment services)
- Apple Pay
If you choose the "Apple Pay" payment method of Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed via the "Apple Pay" function of your device running iOS, watchOS or macOS by debiting a payment card stored with "Apple Pay". Apple Pay uses security features that are built into your device's hardware and software to protect your transactions. To approve a payment, you must therefore enter a code defined by you in advance and verify your identity using either the "Face ID" or "Touch ID" function of your device.
For the purpose of processing the payment, the information you provide during the ordering process, together with information about your order, will be forwarded to Apple in encrypted form. Apple then re-encrypts this data with a developer-specific key before the data is transmitted to the payment service provider of the payment card stored in Apple Pay to execute the payment. The encryption ensures that only the website through which the purchase was made has access to the payment data. After the payment has been made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment success.
If personal data is processed during the transfers described, the processing is carried out exclusively for the purpose of payment processing in accordance with Art. 6 para. 1 lit. b GDPR.
Apple stores anonymized transaction data, including the approximate purchase amount, the approximate date and time, and whether the transaction was successfully completed. The anonymization completely excludes any reference to a person. Apple uses the anonymized data to improve "Apple Pay" and other Apple products and services.
If you use Apple Pay on your iPhone or Apple Watch to complete a purchase made via Safari on your Mac, the Mac and the authorization device communicate via an encrypted channel on Apple servers. Apple does not process or store any of this information in a form that can identify you. You can disable the ability to use Apple Pay on your Mac in your iPhone settings. Go to "Wallet & Apple Pay" and turn off "Allow payments on Mac".
Further information on data protection with Apple Pay can be found at the following Internet address: https://support.apple.com
- PAYONE
This website offers one or more online payment methods from the following provider: PAYONE GmbH, Lyoner Straße 9, 60528 Frankfurt/Main, Germany
If you select a payment method from the provider where you pay in advance (such as credit card payment), your payment details provided during the ordering process (including name, address, bank and card information, currency and transaction number) as well as information about the contents of your order will be forwarded to the provider in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on in this case for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
- Paypal
This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
If you select a payment method from the provider where you pay in advance, your payment details provided during the ordering process (including name, address, bank and card information, currency and transaction number) as well as information about the contents of your order will be forwarded to the provider in accordance with Art. 6 para. 1 lit. b GDPR. Your data will only be passed on in this case for the purpose of payment processing with the provider and only to the extent necessary for this purpose.
If you select a payment method where we make advance payments, you will also be asked to provide certain personal data (first and last name, street, house number, postcode, town/city, date of birth, e-mail address, telephone number, if applicable, data on an alternative means of payment) during the ordering process.
In such cases, in order to safeguard our legitimate interest in determining your creditworthiness, we will transmit this data to the provider in accordance with Art. 6 para. 1 lit. f GDPR for the purpose of a credit check. The provider checks, on the basis of the personal data provided by you and other data (such as shopping basket, invoice amount, order history, payment experience), whether the payment method you have selected can be granted with regard to payment and/or bad debt risks.
The credit report may contain probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. Address data is also included in the calculation of the score values, among other things, but not exclusively.
You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for contractual payment processing.
9) Web analytics services
9.1 Google Analytics 4
This website uses Google Analytics 4, a web analytics service of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"), which enables the analysis of your use of our website.
By default, when visiting the website, cookies are set by Google Analytics 4, which are stored as small text modules on your device and collect certain information. This includes your IP address, which, however, is truncated by Google by the last digits to exclude direct personal reference.
The information is transferred to Google servers and processed there. Transfers to Google LLC based in the USA are also possible.
Google uses the information collected on our behalf to evaluate your use of the website, to compile reports on site activities for us and to provide us with other services related to the use of the website and the internet. The IP address transmitted by your browser in the context of Google Analytics and shortened is not merged with other data from Google. The data collected within the scope of the use of Google Analytics 4 is stored for a duration of two months and then deleted.
All of the above processing, particularly the setting of cookies on the device used, will only take place if you have given us your explicit consent in accordance with Art. 6 para. 1 lit. a GDPR.
Without your consent, Google Analytics 4 will not be used during your visit. You can revoke your consent at any time with effect for the future. To exercise your right of withdrawal, please deactivate this service via the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with Google, which ensures the protection of the data of our website visitors and prohibits unauthorized disclosure to third parties.
Further legal information on Google Analytics 4 can be found at https://business.safety.google
Demographic characteristics
Google Analytics 4 uses the special feature "demographic characteristics" and can use this to create statistics that provide information about the age, gender and interests of site visitors. This is done by analyzing advertising and information from third parties. This allows target groups for marketing activities to be identified. However, the data collected cannot be assigned to a specific person and is deleted after being stored for a duration of two months.
Google Signals
As an extension to Google Analytics 4, Google Signals can be used on this website to create cross-device reports. If you have activated personalized advertising and have linked your devices to your Google account, Google can, subject to your consent to the use of Google Analytics in accordance with Art. 6 para. 1 lit. a GDPR, analyze your usage behavior across devices and create database models, including for cross-device conversions. We do not receive any personal data from Google from this, only statistics. If you want to stop cross-device analysis, you can deactivate the "Personalized advertising" function in your Google account settings. To do so, follow the instructions on this page: https://support.google.com
UserIDs
As an extension to Google Analytics 4, the "UserIDs" function can be used on this website. If you have consented to the use of Google Analytics 4 in accordance with Art. 6 para. 1 lit. a GDPR, have set up an account on this website and log in to this account on different devices, your activities, including conversions, can be analyzed across devices.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
9.2 Google Tag Manager
This website uses the "Google Tag Manager" service of the following provider: Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter: "Google").
The Google Tag Manager provides a technical basis for bundling various web applications, including tracking and analysis services, and for calibrating, controlling and linking them via a uniform user interface subject to conditions. The Google Tag Manager itself does not store or read out any information on user devices. Nor does the service perform any independent data analyses. However, when the page is accessed, the Google Tag Manager transmits your IP address to Google, where it may be stored. A transfer to servers of Google LLC. in the USA is also possible.
This processing is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, Google Tag Manager will not be used during your visit. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Further legal information on Google Tag Manager can be found at https://business.safety.google
9.3 Hotjar
This website uses the web analytics service of the following provider: Hotjar Ltd, Level 2, St Julians Business Centre, 3, Elia Zammit Street, St Julians STJ 1000, Malta
By means of cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. This enables, among other things, the analysis of movement patterns ("heatmaps"), which show the duration of site visits and interactions with site content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. A combination with other data collected in clear form about your person does not take place.
All of the above processing, in particular the reading or storage of information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
9.4 PayPal Marketing Solutions
This website uses the web analytics service of the following provider: PayPal (Europe) S.à r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg
By means of cookies and/or similar technologies (tracking pixels, web beacons, algorithms for reading device and browser information), the service collects and stores pseudonymized visitor data, including information about the device used such as the IP address and browser information, in order to evaluate it for statistical analyses of usage behavior on our website and to create pseudonymized usage profiles. This enables, among other things, the analysis of movement patterns ("heatmaps"), which show the duration of site visits and interactions with site content (e.g. text entries, scrolling, clicks and mouse-overs). Pseudonymization fundamentally excludes direct personal reference. A combination with other data collected in clear form about your person does not take place.
All of the above processing, in particular the reading or storage of information on the device used, is only carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
10) Retargeting/ Remarketing and Conversion Tracking
10.1 Meta Pixel
We use the "Meta Pixel" service within our online offering from the following provider: Meta Platforms Ireland Limited, 4 Grand Canal Quare, Dublin 2, Ireland ("Meta")
If a user clicks on an advertisement we place on Facebook and/or Instagram, the URL of our linked page will be extended by a parameter using "Meta Pixel". This URL parameter is then entered into the user's browser after redirecting through a cookie set by our linked page itself.
This enables Meta to determine the visitors to our online offering as a target group for the display of advertisements ("Ads"). We therefore use the service to display our Facebook and/or Instagram ads only to those users who have shown an interest in our online offering or who have certain characteristics (e.g. interests in specific topics or products that are determined on the basis of the websites visited), which we transmit to Meta ("Custom Audiences").
Furthermore, "Meta Pixel" can be used to track whether users have been redirected to our website after clicking on an ad and what actions they take there ("conversion tracking").
The data collected is anonymous for us and does not allow us to draw any conclusions about the identity of the users. However, the data is stored and processed by Meta, so that a connection to the respective user profile is possible and Meta can use the data for its own advertising purposes.
All of the above processing, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
The information generated by Meta is generally transmitted to a Meta server and stored there; in this context, it may also be transmitted to servers of Meta Platforms Inc. in the USA.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
10.2 releva.nz
This website uses retargeting technology from the following provider: releva GmbH, Feilnerstr. 10, 10969 Berlin, Germany
This enables us to target visitors to our website with personalized, interest-based advertising who have already shown interest in our shop and our products. The display of advertising is based on a cookie-based analysis of past and current usage behavior, but no personal data is stored. In the case of retargeting technology, a cookie is stored on your computer or mobile end device to collect pseudonymized data about your interests and thus tailor advertising to the stored information. These cookies are small text files that are stored on your computer or mobile device. This way, you will see advertising that is highly likely to match your product and information interests.
All of the above processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. Without this consent, the use of retargeting technology will not take place during your visit.
You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please deactivate this service in the "Cookie Consent Tool" provided on the website.
10.3 Google Ads Conversion Tracking
This website uses the online advertising program "Google Ads" and, as part of Google Ads, conversion tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google"). We use the Google Ads offer to draw attention to our attractive offers with the help of advertising material ("Google AdWords") on external websites. We can determine the success of the individual advertising measures in relation to the data from the advertising campaigns. Our aim is to show you advertising that is of interest to you, to make our website more interesting for you and to ensure a fair calculation of advertising costs.
The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used to personally identify users. If the user visits certain pages of this website and the cookie has not yet expired, both Google and we can recognize that the user clicked on the ad and was redirected to this page. Every Google Ads customer receives a different cookie. Cookies can therefore not be tracked across the websites of Google Ads customers. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive any information that can be used to identify users personally. In the course of using Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.
Details about the processing triggered by Google Ads Conversion Tracking and about Google's handling of data from websites can be found here: https://policies.google.com
All of the above processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plugin available under the following link:
https://www.google.com
Please note that certain functions of this website may not be available or may be limited if you have deactivated the use of cookies.
You can view Google's privacy policy here: https://business.safety.google
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
10.4 Google Marketing Platform
This website uses the online marketing tool Google Marketing Platform operated by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("GMP").
GMP uses cookies in order to show users relevant ads, to improve campaign performance reports, or to prevent a user from seeing the same ads more than once. Using a cookie ID, Google records which ads are displayed in which browser and can thus prevent them from being displayed more than once. GMP can also record so-called conversions related to ad requests using cookie IDs. This is the case, for example, when a user sees a GMP ad and later calls up the advertiser's website with the same browser and makes a purchase via this website. According to Google, GMP cookies do not contain any personal information.
Due to the marketing tools used, your browser automatically establishes a direct connection to Google's server.
We have no influence on the scope and further use of the data that Google collects through the use of this tool and therefore inform you according to our state of knowledge as follows: By integrating GMP, Google receives the information that you have called up the relevant part of our website or clicked on an advertisement from us. If you are registered with a Google service, Google can assign the visit to your account. Even if you are not registered with Google or have not logged in, it is possible that the provider will find out and store your IP address. In the course of using GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.
All of the above processing, in particular the setting of cookies for reading information on the device used, will only be carried out if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service in the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
The privacy policy for GMP by Google can be found here: https://business.safety.google
11) Page functionalities
11.1 Instagram plugins
Our website uses plugins from the following social network provider: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2 Ireland
These plugins enable direct interactions with content on the social network.
To increase the protection of your data when you visit our website, the plugins are initially deactivated using the so-called "2-click" or "Shariff" solution and only integrated into the page.
This integration ensures that when you access a page on our website that contains such plugins, no connection is yet established with the provider's servers.
Only when you activate the plugins and thus give your consent to data transmission in accordance with Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to the provider's servers. Hereby, regardless of a login to an existing user profile, information including your IP address, your browser and your page history about your device used will be transmitted to the provider and possibly further processed there.
If you are logged into an existing user profile on the social network of the provider, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin again by clicking on it. However, the revocation has no effect on the data already transmitted to the provider.
Data may also be transferred: Meta Platforms Inc., USA
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.2 Pinterest plugins
Our website uses plugins of the social network of the following provider: Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland
These plugins enable direct interactions with content on the social network.
To increase the protection of your data when you visit our website, the plugins are initially deactivated using the so-called "2-click" or "Shariff" solution and only integrated into the page.
This integration ensures that when you access a page on our website that contains such plugins, no connection is yet established with the provider's servers.
Only when you activate the plugins and thus give your consent to data transmission in accordance with Art. 6 para. 1 lit. a GDPR does your browser establish a direct connection to the provider's servers. Hereby, regardless of a login to an existing user profile, information including your IP address, your browser and your page history about your device used will be transmitted to the provider and possibly further processed there.
If you are logged into an existing user profile on the social network of the provider, information about interactions carried out via the plugins will also be published there and displayed to your contacts.
You can revoke your consent at any time by deactivating the activated plugin again by clicking on it. However, the revocation has no effect on the data already transmitted to the provider.
Data may also be transferred to: Pinterest Inc., USA
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For the transfer of data to the USA, the provider relies on the standard contractual clauses of the European Commission, which are intended to ensure an appropriate level of data protection.
11.3 Xing plugins
This website uses the "XING Share-Button" of the following provider: New Work SE, Am Strandkai 1, 20457 Hamburg
When you access this website, your browser establishes a short-term connection to servers of the provider, with which the "XING Share-Button" functions (in particular the calculation/display of the counter value) are provided. The provider does not store any personal data, in particular no IP addresses. There is also no evaluation of your usage behavior via the use of cookies in connection with the "XING Share-Button".
11.4 Youtube
This website uses plugins for displaying and playing videos of the following provider: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC., USA
When you access a page on our website that contains such a plugin, your browser establishes a direct connection to the provider's servers to load the plugin. In this process, certain information, including your IP address, is transmitted to the provider.
If playback of embedded videos is started via the plugin, the provider also uses cookies to collect information about user behavior, to create playback statistics and to prevent misuse.
If you are logged in to a user account with the provider when you visit the site, your data will be assigned directly to your account when you click on a video. If you do not want your data to be assigned to your account, you must log out before clicking the play button.
All the aforementioned processing, in particular the setting of cookies for reading information on the device used, will only take place if you have given us your express consent in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future by deactivating this service via the "Cookie Consent Tool" provided on the website.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
11.5 ShopVote graphics
Graphic elements from the following provider are integrated on our website for displaying external customer reviews and/or an externally awarded quality seal: Blickreif GmbH, Schulstraße 46, 80634 Munich, Germany
When you access a page on our website that contains such graphic elements, your browser establishes a direct connection to the provider's servers to load the elements properly. In this process, certain browser information, including your IP address, is transmitted to the provider.
If personal data is also processed, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in optimal marketing of our offer and attractive website design.
11.6 Google Maps
This website uses an online map service of the following provider: Google Maps (API) by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland ("Google").
Google Maps is a web service for displaying interactive (land) maps to visually display geographical information. By using this service, our location is displayed to you and a possible journey is made easier.
Already when accessing those subpages in which the map from Google Maps is integrated, information about your use of our website (such as your IP address) is transmitted to Google servers and stored there, and a transfer to the servers of Google LLC. in the USA may also take place. This is regardless of whether Google provides a user account through which you are logged in or whether a user account exists. If you are logged in to Google, your data will be assigned directly to your account. If you do not want your data to be assigned to your profile at Google, you must log out before activating the button. Google stores your data (even for non-logged-in users) as usage profiles and evaluates them.
The collection, storage and evaluation are carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of Google's legitimate interest in displaying personalized advertising, market research and/or the needs-based design of Google websites. You have a right to object to the creation of these user profiles, whereby you must contact Google to exercise this right. If you do not agree to the future transmission of your data to Google in the context of the use of Google Maps, there is also the option of completely deactivating the Google Maps web service by deactivating the JavaScript application in your browser. Google Maps and thus the map display on this internet page can then not be used.
Where legally required, we have obtained your consent for the above processing of your data in accordance with Art. 6 para. 1 lit. a GDPR. You can revoke your consent at any time with effect for the future. To exercise your right of revocation, please follow the possibility described above for making an objection.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google
11.7 Google reCAPTCHA
We use the CAPTCHA service of the following provider on this website: Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Data may also be transmitted to: Google LLC, USA. For the visual design of the Captcha window, "Google Fonts", fonts loaded by Google from the Internet, are used by the provider. No further information beyond that described above, which is already transmitted to Google via the ReCaptcha functionality, is processed here.
The service checks whether an input is made by a natural person or abusively by automated, machine processing and blocks spam, DDoS attacks and similar automated harmful access attempts. To ensure that an action is performed by a human and not by an automated bot, the provider collects the IP address of the device used, recognition data about the browser and operating system used, and the date and duration of the visit and transmits this data to the provider's servers for evaluation.
The legal basis is our legitimate interest in determining individual responsibility on the Internet and preventing misuse and spam in accordance with Art. 6 para. 1 lit. f GDPR.
We have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, which ensures compliance with the European data protection level on the basis of an adequacy decision by the European Commission.
Further information on Google's privacy policy can be found here: https://business.safety.google
11.8 Applications for job posts via e-mail
We publish currently vacant positions on our website in a separate section, to which interested parties can apply by e-mail to the contact address provided.
Applicants must provide all personal data necessary for a well-founded assessment, including general information such as name, address and contact details, as well as performance-related evidence and, if applicable, health-related information. Details of the application can be found in the job advertisement.
After receiving the application by e-mail, the data will be stored and evaluated exclusively for the purpose of processing the application. If we have any questions, we will use either the applicant's e-mail address or telephone number. Processing is carried out on the basis of Art. 6 para. 1 lit. b GDPR (and Section 26 para. 1 BDSG), according to which the completion of the application process is regarded as the initiation of an employment contract.
If special categories of personal data within the meaning of Art. 9 para. 1 GDPR (e.g. health data such as information about severe disability) are requested from applicants, the processing is carried out in accordance with Art. 9 para. 2 lit. b. GDPR so that we can exercise the rights arising from employment law and social security and social protection law and fulfill our obligations in this regard.
Cumulatively or alternatively, the processing of special categories of data may also be based on Art. 9 para. 1 lit. h GDPR if it is carried out for the purposes of preventive healthcare or occupational medicine, for assessing the working capacity of the applicant, for medical diagnosis, care or treatment in the health or social sector, or for the management of systems and services in the health or social sector.
If the applicant is not selected or withdraws the application early, the applicant's data as well as all electronic correspondence including the application email will be deleted after a corresponding notification at the latest after 6 months. This period is based on our legitimate interest in answering any follow-up questions about the application and, if necessary, in being able to provide evidence under the provisions on equal treatment of applicants.
If the application is successful, the data provided will be processed on the basis of Art. 6 para. 1 lit. b GDPR (for processing in Germany in conjunction with Section 26 para. 1 BDSG) for the purposes of implementing the employment relationship.
12) Tools and Miscellaneous
12.1 - DATEV
We use the service of the cloud-based accounting software of the following provider for accounting purposes: DATEV eG, Paumgartnerstr. 6-14, 90429 Nürnberg, Germany
The provider processes incoming and outgoing invoices and, if applicable, also the bank movements of our company to automatically record invoices, match them to transactions and, as a result, to perform financial accounting in a partly automated process.
If personal data is also processed in this context, the processing is carried out in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in the efficient organization and documentation of our business transactions.
12.2 Cookie Consent Tool
This website uses a so-called "Cookie Consent Tool" to obtain effective user consent for cookies and cookie-based applications requiring consent. The "Cookie Consent Tool" is displayed to users as an interactive user interface when they access the site, on which consent for certain cookies and/or cookie-based applications can be given by ticking the appropriate boxes. When the tool is used, all cookies/services requiring consent are only loaded if the respective user gives the corresponding consent by ticking the appropriate boxes. This ensures that such cookies are only set on the respective end device of the user if consent has been given.
The tool sets technically necessary cookies to save your cookie preferences. Personal user data is generally not processed.
If, in individual cases, personal data (such as the IP address) is nevertheless processed for the purpose of storing, assigning or logging cookie settings, this is done in accordance with Art. 6 para. 1 lit. f GDPR on the basis of our legitimate interest in a legally compliant, user-specific and user-friendly consent management for cookies and therefore in a legally compliant design of our online presence.
Another legal basis for processing is Art. 6 para. 1 lit. c GDPR. As controllers, we are subject to the legal obligation to make the use of technically unnecessary cookies dependent on the respective user consent.
If necessary, we have concluded a data processing agreement with the provider that ensures the protection of the data of our site visitors and prohibits unauthorized disclosure to third parties.
Further information about the operator and the setting options of the Cookie Consent Tool can be found directly in the corresponding user interface on our website.
13) Rights of the data subject
13.1 The applicable data protection law grants you the following data subject rights against the controller with regard to the processing of your personal data (rights of access and intervention), whereby reference is made to the legal basis mentioned for the requirements for the exercise of these rights:
- Right of access pursuant to Art. 15 GDPR;
- Right to rectification pursuant to Art. 16 GDPR;
- Right to erasure pursuant to Art. 17 GDPR;
- Right to restriction of processing pursuant to Art. 18 GDPR;
- Right to information pursuant to Art. 19 GDPR;
- Right to data portability pursuant to Art. 20 GDPR;
- Right to withdraw consent given pursuant to Art. 7 para. 3 GDPR;
- Right to lodge a complaint pursuant to Art. 77 GDPR.
13.2 RIGHT TO OBJECT
IF WE PROCESS YOUR PERSONAL DATA ON THE BASIS OF A BALANCE OF INTERESTS DUE TO OUR OVERRIDING LEGITIMATE INTEREST, YOU HAVE THE RIGHT TO OBJECT TO THIS PROCESSING AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION, WITH EFFECT FOR THE FUTURE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION. HOWEVER, FURTHER PROCESSING REMAINS RESERVED IF WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING WHICH OVERRIDE YOUR INTERESTS, FUNDAMENTAL RIGHTS AND FREEDOMS, OR IF THE PROCESSING SERVES TO ASSERT, EXERCISE OR DEFEND LEGAL CLAIMS.
IF YOUR PERSONAL DATA IS PROCESSED BY US FOR DIRECT MARKETING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF PERSONAL DATA CONCERNING YOU FOR THE PURPOSES OF SUCH MARKETING. YOU CAN EXERCISE THE RIGHT TO OBJECT AS DESCRIBED ABOVE.
IF YOU EXERCISE YOUR RIGHT TO OBJECT, WE WILL STOP PROCESSING THE DATA IN QUESTION FOR DIRECT MARKETING PURPOSES.
14) Duration of storage of personal data
The duration of storage of personal data is determined by the respective legal basis, the purpose of processing and - if applicable - also by the respective statutory retention period (e.g. commercial and tax retention periods).
If personal data is processed on the basis of explicit consent in accordance with Art. 6 para. 1 lit. a GDPR, the data will be stored until you revoke your consent.
If there are statutory retention periods for data that are processed within the scope of contractual or quasi-contractual obligations on the basis of Art. 6 para. 1 lit. b GDPR, this data will be routinely deleted after expiry of the retention periods, provided it is no longer required for contract fulfillment or contract initiation and/or there is no legitimate interest on our part in continued storage.
If personal data is processed on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 1 GDPR, unless we can demonstrate compelling legitimate grounds for the processing which override your interests, rights and freedoms, or the processing serves to assert, exercise or defend legal claims.
If personal data is processed for the purpose of direct advertising on the basis of Art. 6 para. 1 lit. f GDPR, this data will be stored until you exercise your right to object in accordance with Art. 21 para. 2 GDPR.
Unless otherwise stated in the other information in this declaration about specific processing situations, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.